Jerob Snowy Blue Shampoo with maximum optical brighteners is especially formulated for white, long and short haired breeds. For stains use full strength and leave on 10 minutes. This procedure may be repeated without risk of damage to the coat. For stains under the eyes, paint on full strength with a "Q-TIP," let stand and rinse with a damp cloth. Recommended dilution: soft water - 4 parts water to 1 part shampoo; medium water - 2 to 1; hard water - full strength.